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Don't forget about connectivity, get your fundamentals in place

Don't forget about connectivity, get your fundamentals in place

09/10/2017 12:09 by KCOM
KCOM Marketing



Investing in your connectivity infrastructure today to meet your future requirements is a decision that can’t be ignored. Connectivity has become essential to the core operation of almost every business, with a direct impact on bottom line.


And as cloud computing, hosted services and solutions that enable remote working continue to grow in popularity, a reliable network is among the most important factors in ensuring business continuity.


We understand it’s not always easy to establish what your connectivity needs are likely to be in 5 years’ time, but we believe the more time you can invest in your infrastructure today, the more competitive you’ll be in your fast-evolving marketplace.


After all, while the digital revolution is creating new and exciting opportunities, none of this can be achieved without connectivity.


At the recent Broadband World Forum, Matt Hancock, Minister of State for Digital and Culture, presented his vision for the future of the UK’s digital infrastructure:


"The future is fibre. Interim technologies, yes. Part fibre, great. Satellites, sure, where necessary. But around the world the evidence increasingly points to fibre as the underpinning of a digital nation. "The challenge is to come up with a plan that works for everyone - and to ensure we meet citizens’ expectations not only today but in expectation of tomorrow so we always stay a step ahead."


The internet is the lifeblood of countless UK businesses and any downtime means lost productivity.


Recent research findings from Opinium* highlighted that internet outages in 2015 cost UK businesses £12.3 billion in lost productivity, breaking down to £521 per employee. Who can afford this?


Stats like these show exactly why lost productivity is a key reason to invest in your IT infrastructure. Of course, security, commercial competitiveness and scalability are all equally vital and just as dependent on reliable connectivity.



When poor connectivity impacts your bottom line


Finding your business without a data connection, even for a short time, can have huge operational and financial impacts, not to mention the inconvenience of diagnosing and fixing the problem.



Case study: Virgin Blue

Back in September 2010, Virgin's Australian airline brand, Virgin Blue, experienced an outage that lasted 11 days, affected 50,000 passengers and 400 flights.


The cost:

Huge amounts of negative press and $20 million; pretty catastrophic and a massive faux-pas in terms of customer experience.


The cause:

A hardware failure that led straight to their online reservations and check-in system, forcing the airline to switch to a slower, manual system.


Sometimes there's little to be done to prevent an outage. What’s vital is having the right infrastructure and support in place to recover swiftly.


Working with a trusted provider is a wise move. They'll recommend a sensible network architecture that meets your organisation’s needs and help you gain greater visibility of your IT environment with proactive monitoring and alerts.



You can also take advantage of wrap-around support services to keep your business running as efficiently as possible, so if the unthinkable happens you can get back on track sooner than you thought possible.

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