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Cloud voice will transform your business

Cloud voice will transform your business

14/01/2016 02:29 by James Bray
Product Marketing Executive

The internet is now fundamentally part of every day life for 86 per cent of UK adults (44.7 million) and as its popularity continues to grow year-on-year along with advances in technology, businesses are reaping the rewards this can bring.  One such reward is the potential cost and collaboration benefits that cloud voice can offer.

In 2015 the number of adults that made or received a telephone or video call over the internet doubled that of 2009; a number that will continue to rise this year.  However, how can businesses jump on board the growing cloud voice trend?

What is cloud voice?

At a basic technical level, cloud voice uses IP (Internet Protocol) telephony to transmit phone calls over a data network.  It enables companies to provide a central, secure and reliable communications service to all employees, no matter their location.

To remain competitive, businesses are always looking for ways to become more efficient.  Cloud voice offers businesses of all sizes the option to manage their calls effectively while bringing the cost of their national and international calls down.  Call quality is a like-for-like match with traditional ISDN services; and with a feature set that can be fully tailored to your business, moving your voice services to the cloud is starting to look better and better.

Microsoft are pioneering the way with the recently launched Skype for Business service to replace their old Lync app.  Introducing a wealth of new features to expand on their exiting proposition, they’ve made it even easier and more profitable for businesses to move their calls to the cloud.

How can your company benefit from Skype for Business?

Essentially working in much the same way as Lync did, Skype for Business teams up perfectly with other Microsoft productivity apps; instantly know if someone is available or busy with Presence and send an IM (Instant Message) from Outlook to start a call or start a meeting directly from Word or PowerPoint to present your documents to all attendees.  As a cloud-based app, it can be used on almost any device, in any location.  Communications are fully protected by authentication and encryption to make sure everything remains private and under your control.

The real difference however is the 2016 roll out of the brand new Cloud PBX feature within Skype for Business.  Where communications have always been restricted to ‘on-net’ only, this now throws the door wide open to the PSTN network.  Users can call any phone in the world through their Skype for Business service, either by softphone or on-desk IP phone – no longer do you have to rely on separate networks to talk to certain contacts.  This combined, holistic approach does wonders for productivity also, now you can store and access all of your contacts directly through Skype for Business using cloud voice.   

The productivity benefits are great and will most certainly improve the way you work, but where it really matters is down on that bottom line.  Cost can be a major factor when making any business decision – luckily the move to a cloud voice service will help in this area too. Not only does it require less physical infrastructure and all the associated maintenance costs that come with it, it also provides much lower call rates compared to traditional systems.  You can also combine all of your separate call conferencing, vid-con and PBX services into one – more effective, less cost, less hassle.

The key to flexible communication

As technology continues to evolve, it offers businesses solutions that provide greater innovation, helping them to save costs and become more efficient. As the cloud caters more and more to business voice services, especially bringing future and traditional networks together, maybe it’s time to start taking advantage of the features that products like Skype for Business and Cloud PBX have to offer?  

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